
Seed Testing and Inbox Placement: What the Numbers Really Measure
Seed lists promise a number for the question every sender asks: inbox or spam folder? What placement tests measure, where they systematically mislead, and how to use them.
2 articles with this tag

Seed lists promise a number for the question every sender asks: inbox or spam folder? What placement tests measure, where they systematically mislead, and how to use them.

Gmail's filtering models weigh replies, moves, stars, and deletes far more than the open rates senders obsess over. What the signals are and how to influence them.