Deliverability Postmortems: Learning From Incidents
The incident is over, placement recovered, and the pressure to move on is enormous. The blameless postmortem practice that converts each incident into prevention.
Latest Post
StrategyDeliverability
Half-Year Review: Email in the AI Inbox Era
Six months that rearranged the reading layer: Gemini in Gmail, Microsoft rejecting outright, DMARC finally a standard. What the first half of 2026 means for senders.
David·Jul 17, 2026
Read Recently published
All articlesWriting for AI Readers: Structure When Gemini Summarizes You
Five months of AI Overviews data shows opens up and clicks down: recipients read summaries. How to structure email so the model's version still does your job.
Backscatter: The Bounces You Never Sent
When spammers forge your domain as their envelope sender, the bounces come to you. What backscatter is, why it happens, and how to stop causing and receiving it.
Explore topics
Keep reading
Show all 61 articles
Dive deeper — from quick tips to in-depth tutorials.
Go