Writing for AI Readers: Structure When Gemini Summarizes You
Five months of AI Overviews data shows opens up and clicks down: recipients read summaries. How to structure email so the model's version still does your job.
User Experience
Examine the human side of communication technology, including inbox design, notification systems, conversational interfaces, read receipts, messaging behavior, attention management, and the psychology of digital communication experiences.
Preference Centers That Prevent Unsubscribes
A preference center offers frequency and topic choices to people about to leave. Where it genuinely saves subscribers, where it violates one-click rules, and the design that works.
Gmail Enters the Gemini Era: AI Overviews and the AI Inbox
Gmail's January update puts Gemini between senders and readers: thread summaries, an AI-prioritized inbox, and suggested replies. What changes for email programs.
AMP for Email in 2024: Hype, Reality, and Whether to Bother
AMP for Email promised interactive inboxes. Six years after launch, here is who actually supports it, what it costs to run, and when the investment makes sense.
List Hygiene Beyond Bounces: Engagement-Based Suppression Strategies
Bounce-based list cleaning is decades behind modern deliverability. The 90/180/365-day engagement model, sunset policies, and re-engagement that actually works.