Transactional Latency: Measuring Time-to-Inbox
For OTPs and password resets, seconds are the metric. Where latency hides in the sending path, how to measure time-to-inbox honestly, and what budgets to hold.
#Transactional Email
2 articles with this tag
Why Your Transactional Emails Are Landing in Spam (And Mixing Them with Marketing Is The Reason)
Password resets going to spam? You're sending them from the same IP and domain as marketing campaigns. The four operational fixes that actually work.