Preference Centers That Prevent Unsubscribes
A preference center offers frequency and topic choices to people about to leave. Where it genuinely saves subscribers, where it violates one-click rules, and the design that works.
#Unsubscribe
2 articles with this tag
Consent and Compliance: CAN-SPAM, GDPR, and What You Must Prove
Two regimes, two different questions. What CAN-SPAM requires at send time, what GDPR requires before it, and the consent record that survives a complaint.