
Rebrand Migrations: Moving Email Identity to a New Domain
A rebrand replaces the one asset deliverability cannot: your domain's history. The parallel-running plan that carries trust from the old name to the new one.
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A rebrand replaces the one asset deliverability cannot: your domain's history. The parallel-running plan that carries trust from the old name to the new one.

IP reputation can be rented and replaced. Domain reputation cannot. How providers weight the two, what survives a migration, and where reputation spending is misallocated.