Bot Clicks and Link Scanners: Cleaning Your Click Data
Security gateways click every link in every email before humans see them. How scanner traffic pollutes click metrics, breaks one-click flows, and how to filter it.
#Analytics
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Apple Mail Privacy Protection: What Open Rates Still Tell You
MPP fires your tracking pixel whether or not anyone reads the message. How the proxy works, how badly it skews your metrics, and what to measure instead.