Bot Clicks and Link Scanners: Cleaning Your Click Data
Security gateways click every link in every email before humans see them. How scanner traffic pollutes click metrics, breaks one-click flows, and how to filter it.
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BIMI Explained: Is the VMC Investment Worth It for B2B Senders?
BIMI displays your logo in supporting inboxes. The VMC certificate costs $1,500/year. Whether the brand recognition lift justifies the spend honestly assessed.