Writing for AI Readers: Structure When Gemini Summarizes You
Five months of AI Overviews data shows opens up and clicks down: recipients read summaries. How to structure email so the model's version still does your job.
#Engagement
7 articles with this tag
Gmail Enters the Gemini Era: AI Overviews and the AI Inbox
Gmail's January update puts Gemini between senders and readers: thread summaries, an AI-prioritized inbox, and suggested replies. What changes for email programs.
Inbox Warmup Tools: Why Automated Engagement Backfires
Warmup services exchange automated opens and replies between member accounts to simulate engagement. Why providers treat this as manipulation and what to do instead.
How AI-Generated Email Content Affects Deliverability
Spam filters do not detect AI authorship. They detect what careless AI usage produces: template sameness, volume spikes, and engagement decline. Where the real risks are.
Apple Mail Privacy Protection: What Open Rates Still Tell You
MPP fires your tracking pixel whether or not anyone reads the message. How the proxy works, how badly it skews your metrics, and what to measure instead.
Engagement Signals Decoded: What Gmail's AI Actually Measures
Gmail's filtering models weigh replies, moves, stars, and deletes far more than the open rates senders obsess over. What the signals are and how to influence them.
List Hygiene Beyond Bounces: Engagement-Based Suppression Strategies
Bounce-based list cleaning is decades behind modern deliverability. The 90/180/365-day engagement model, sunset policies, and re-engagement that actually works.