
AMP for Email in 2024: Hype, Reality, and Whether to Bother
AMP for Email promised interactive inboxes. Six years after launch, here is who actually supports it, what it costs to run, and when the investment makes sense.
2 articles with this tag

AMP for Email promised interactive inboxes. Six years after launch, here is who actually supports it, what it costs to run, and when the investment makes sense.

Every HTML email carries a second version almost nobody edits. How multipart nesting works, what breaks inside it, and why the text part still earns its place.